Named one of the top 50 most creative people in Business (Fast Company,) Genevieve Bell is an Intel Fellow and director of the User Experience Group within the Intel Digital Home Group.

Bell joined Intel in 1998 and has come to lead an R&D team of social scientists, interaction designers and human factors engineers to drive human-centric product innovation in Intel’s consumer electronics business. In this role she is responsible for setting research directions, conducting comparative qualitative and quantitative research globally, leading new product strategy and definition, and championing consumer-centric innovation and thinking across the company.

Prior to joining Intel, Bell was a lecturer in the Department of Anthropology at Stanford University. She has written more than 25 journal articles and book chapters on a range of subjects focused on the intersection of technology and society. Her book, “Telling Techno-Cultural Tales,” co-authored with Prof. Paul Dourish, is being published by MIT Press.

Raised in Australia, Bell received her bachelor’s degree in anthropology from Bryn Mawr College in 1990. She received her master’s and doctorate degrees in anthropology from Stanford University in 1993 and 1998, respectively.

November 9, 2009.