Sandy Fershee

Lab Director, D-Ford Detroit

Wednesday, May 26th at 12p PST: RSVP

Innovating Beyond America’s Best Selling Vehicle

Innovation is not just new ideas, products and services, it starts with creating the foundation and capacity for ideas to become real and successful. Sandy Fershee, a global design and innovation executive at Ford, will share what it takes to build a human-centered design organization in a legacy company, cultivate a culture of creativity and excellence in a highly complex landscape, and what you have to put in place in order to scale and thrive. 

Bio

Sandy leads a human-centered design team at At D-Ford Detroit, pushing the edge of Ford’s future strategies. They design new products, services, and ventures that customers love and drive business profitability.

Prior to this role, Sandy was the global leader of Experience Design at Ford, transforming Ford’s ways of working through human-centered design and creating new possibilities for future customer and business value.

Sandy was also Managing Director at the agency Punchcut, and Design Manager at Motorola.